I designed this logo for a friend's fly fishing company, aiming to create something that felt inviting, calming, and nostalgic. The client wanted the logo to resonate with the positive memories associated with the hobby—peaceful moments spent by the water, the thrill of a catch, and the quiet connection to nature. With this in mind, I focused on crafting a design that would immediately evoke a sense of warmth and comfort, appealing to seasoned anglers and newcomers alike.To further enhance the nostalgic feel, I chose a warm color scheme inspired by the golden hour—a time of day that naturally captures a serene and reflective atmosphere. The soft, golden tones symbolize the gentle glow of sunset on the water, a moment many anglers cherish. This thoughtful approach to color helps the logo stand out while staying true to the calming, memory-driven vision my friend envisioned for the company.
