I designed this brutalist-inspired poster for Adidas, featuring a raw, grungy aesthetic in black and white. Created in Photoshop, the design embraces the bold, unpolished nature of brutalism, using heavy textures, sharp contrasts, and distressed typography to capture the brand’s rebellious and performance-driven spirit. The composition highlights Adidas’ identity with a rugged, almost industrial feel, breaking away from traditional sleek sportswear ads to create something striking and unconventional. This project allowed me to push my creative boundaries while refining my ability to communicate a brand’s essence through bold visual storytelling.
Adidas Poster Redesign with Full Colour
Original Adidas Poster Design
