These illustrations were created as advertisements for the clothing company Tentree, designed to highlight its commitment to sustainability in a visually engaging way. Each poster presents a fun and intriguing trivia fact that quickly captures attention while reinforcing Tentree’s dedication to environmental responsibility. The campaign targets eco-conscious individuals who value sustainable fashion and want to support brands that make a positive impact. By using engaging trivia and bold visuals, I aimed to make sustainability feel approachable and exciting rather than just another corporate message. To expand the campaign’s reach, I also transformed one of the posters into an animation, designed for outdoor billboards or social media advertisements, ensuring the brand’s eco-friendly mission resonates across multiple platforms.
